Study: Mobile Couponing Habits by Product Categories
Of all the options available to consumers, mobile coupons have emerged as bargain hunters’ best friends. As mobile shopping takes the center stage in the developing world of e-commerce, Chitika Insights conducted a research study aimed at uncovering what coupons mobile consumers are searching for.
Android 4.1 Jelly Bean Adoption Jumps 1500% in Two Months
With Google having rolled out its latest Android OS, Jelly Bean, to rave reviews on some of the latest devices, the company has been generating a significant amount of buzz. Chitika Insights looked to measure the rate of adoption for the mobile platform since it began to roll out back in July.
iPhone Users Browse Web 150% More than iPod Touch Users
The iPod Touch is built with near-identical hardware and shares the same operating system (iOS) with the iPhone but without an antenna that can connect with cellular networks. This makes the iPod Touch slightly thinner than the iPhone, while still being a very capable device for browsing the Web. Due to the similarities of these two devices, Chitika Insights conducted a study to compare the Web usage rates between them.
Chrome for iOS Market Share Nears 3%; Safari still Dominant
Since our first report on the new Google Chrome browser for iOS, usage rates of the mobile browser have continued to grow. Based on data from our Chrome for iOS Adoption Tracker, Google Chrome now accounts for 2.7%* of Web traffic on iOS, up from 1.5% on July 17.
Mobile Manufacturer Market Share, August 2012 Update
Chitika Insights brings you our latest Mobile Manufacturer Market Share Report, breaking down the distribution of the biggest players in the industry.
Galaxy S III Users Generate Over 15% of All Samsung Mobile Traffic
The last report published by Chitika Insights showed the Galaxy S III representing 11.23% of all Samsung smartphone Web usage through Aug 6th, 2012. With the phone’s popularity still growing, Chitika Insights conducted another study examining the hundreds of millions of smartphone impressions during the last two weeks, from August 7th, 2012 to August 20th, 2012.
Kindle Fire Loses Momentum in Web Usage Despite Sales Increase
Chitika Insights examined the progress of the Amazon Kindle Fire and the Barnes & Noble nook in the tablet marketplace for its latest study.
RIM Web Usage Down 25% in the Past Year
A recent report from IDC pegged RIM’s quarterly market share at 4.8% based on sales – the company’s lowest mark in this area since 2009. Meanwhile, Apple’s iOS shipped 16.9% of all phones worldwide. The Chitika Insights team was interested in seeing how these global figures translate to overall Web usage in North America by analyzing the past year of mobile usage statistics.
Supply & Demand Issues Stall Google Nexus 7 Growth
Although Nexus 7 experienced a huge initial surge in both sales and Web traffic, users don’t seem to be surfing as much as one might expect them to. However, a reason for this drop could be Google only recently ended their Nexus 7 hold last week. As such, these numbers are most likely from users who got the Nexus 7 in the first round of shipments. As the novelty of a new tablet wears off, so does the user’s desire to surf the Web as extensively as they had initially.
Samsung Galaxy S III Usage Growing Significantly Since its Release
Due to the resounding success of the Samsung Galaxy S III in the market so far, Chitika Insights conducted a study to determine how the device was performing relative to other Samsung Android phones currently in the marketplace.