Since the arrival of the iPhone in July of 2007, the number of smartphones available to consumers has grown enormously as handset makers struggle to compete with each other and Steve Job’s latest creations. This surge in availability and variety among mobile devices has undoubtedly benefited the consumer in the form of lower prices and wider choice. Chitika has been intrigued by the changing mobile market and the impact of smartphones. To that end, we conducted a device breakdown by carrier to shed light on some of the most popular smartphones, and how carrying certain devices like the iPhone can influence a carrier’s market share.
Clearly, the iPhone share on Verizon is much smaller (33%). We suspect a major reason for its smaller share is its late availability; the iPhone 4 only became available for Verizon in January 2011. In addition, the Android OS gained early acceptance with Verizon, leading Android phones to currently comprise 46% of the Verizon market (this includes phones such as the Droid X and the HTC Incredible). This perhaps provides some insight as to Verizon’s wider device distribution, as well as the iPhone’s lower success rate with this provider, notwithstanding its impressive growth.
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About Chitika Insights
Chitika Insights was the research arm of online advertising network Chitika. Insights used Chitika's unique data to monitor and report on Internet trends - search engines, clickthrough rates, the mobile war, and more.
Additionally, the Chitika Insights team monitored the day's tech news closely, and provided an in-depth, data-driven commentary on the latest breaking news. Our studies and data have been featured prominently in major publications, such as The New York Times, Forbes, Barrons and about 3000+ respected publications.
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