In the Android vs. iPhone war for mobile supremacy, which operating system should advertisers look to target? Online ad network Chitika looked at ad click rates across its network for the two devices and came to the conclusion that Android users are by far more valuable individually than iPhone users – people on the Android OS clicked on ads 81% more often than people on the iPhone.
Interestingly, iPad users are much more likely to click ads than their iPhone-using contemporaries. This may be chalked up to the difference in display size. Android devices, however, by and large have similar screens to the iPhone, and Chitika’s advertisements display the same on both devices.
As Android continues to grow in market share, it will be interesting to see how this figure changes. For now, however, it is obvious that Android users should be high up on the list of targets for mobile advertisers.
Research Director, Online Insights
This site uses Akismet to reduce spam. Learn how your comment data is processed.
About Chitika Insights
Chitika Insights was the research arm of online advertising network Chitika. Insights used Chitika's unique data to monitor and report on Internet trends - search engines, clickthrough rates, the mobile war, and more.
Additionally, the Chitika Insights team monitored the day's tech news closely, and provided an in-depth, data-driven commentary on the latest breaking news. Our studies and data have been featured prominently in major publications, such as The New York Times, Forbes, Barrons and about 3000+ respected publications.
Most Popular Topics
AB Testing adoption android aol Apple ask AT&T Bing Blog browser chitika chrome CTR firefox Google htc ie Insights internet explorer ios ios 6 ipad iphone ipod mac market share Microsoft Mobile online advertising Operating system Poll the People safari samsung Search search engine smartphone social media tablet timeless twitter Updated Usability Testing User Testing windows yahoo